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Table 1 Narrative elements based on QNPF

From: Competing public narratives in nutrition policy: insights into the ideational barriers of public support for regulatory nutrition measures

Element

Definition

Setting

The setting is the space where the action of the story takes place over time (often contextual)

Characters

Actors are often seen or described as “victims that are harmed by the problem, villains that intentionally or unintentionally cause the harm and heroes that provide or promise relief from the harm” [31]

Moral of the story

The policy solution promoted by a policy narrative

Plot

Plots explain the connections between the elements of the narrative [31]

Belief systems

Ideologies and beliefs based on what individuals perceive as their reality